DDBA 8581 Week 1 Discussion: Branding Policy (D–W1) (Two Pages)

DDBA - 8581 SUCCESSION PLANNING: A SURVIVAL TOOL OF THE FITTEST

Week 1: HR Branding

A succession plan should support other organizational objectives, such as enhancing diversity at every level in the hierarchy. Treating HR practices and policies like a marketable commodity, i.e., branding, is a conceptual approach that focuses on developing and managing a reputation as an employer. Each branding decision must consider legal and ethical issues, as well as the potential effects on employee retention. Creation of a formal plan is essential to ensure consistency in these actions. This week you will explore HR branding and its ramifications for the organization.
 
Discussion: Branding Policy (D–W1)

There might be as many HR brands as there are organizations. However, the branding strategy can affect the type of person that applies for a position, whether they are motivated to perform well while there and, ultimately, how long they will stay.

By Day 3 of Week 1

Based on this week’s readings and your own academic research, respond to the following discussion questions/prompts:

• Suggest an employment branding policy that includes whether internal or external recruitment will be the primary strategy. What is the possible impact on employee retention of the strategy selected? Identify legal or ethical issues that should be considered. Which is the most troublesome, and why?
• How does branding affect the diversity of candidates? Explain how diversity affects succession planning. If succession planning is so important to organizational success, explain why the general succession plan should, or should not, be communicated to employees. How might succession plan transparency affect turnover?

DDBA 8581 Week 1